Hi and welcome back to the newsletter.
Lead Generation is this month’s topic, specifically, by capturing the email addresses of your website and landing page visitors.
It’s important to build your email list continually. Why?
Email generates $42 for every $1 spent, equal to an amazing 4,200% ROI. This year 77% of marketers reported seeing more engagement with email over the past year. (Source: Hubspot 2021). My view is that email will continue to be important in 2022.
So, here are some software options for contact forms on your website and landing pages to capture the email address of a visitor and possibly their name and other contact information. Note that the highest response only asks for a first name and email address or only an email address.