Get Started With SEO - Mike Grossman Consulting Newsletter

Get Started With SEO - Mike Grossman Consulting Newsletter - April 2022

Published: Thu, 04/28/22

Hello and welcome to another edition of my newsletter where I discuss all things software and Digital Marketing related. This month I'll focus on SEO and a few tools that I recommend.

SEO is a combination of techniques used to improve your website's ranking in search results and to drive more traffic to your website.

Mike

Google Analytics

Measure Your Results

Using analytics to measure your SEO campaign is crucial. Who's visiting your website? Where are they coming from?

Google Analytics is a great free tool to measure your site's traffic data (aka analytics). Connecting your website to Google Analytics is always the first step in any SEO campaign.

It might be a little too difficult for novices to set up, but I strongly encourage everyone to do so. Please get in touch with us if you need help. The sooner you get connected, the sooner you'll understand more about your business.

Learn More About Google Analytics

WP Smush

Improve Your Website Performance

The speed of your website directly impacts your ranking in search results. How quickly does your website load? How quickly does the mobile version of your website load?

The load time of your website can be slowed down if the images on your website are very large. One solution is to compress your images (reduce their file size). For WordPress websites, you can use a plugin like WP Smush. This free plugin allows you to quickly compress all your image files through an easy-to-use interface.

Learn More About WP Smush

Google Business Profile

Get Found Locally

Google Business Profile offers a free business listing where owners can add information, including photos, a map of their location, hours, and more. Sign up now so your local customers can find you more easily.

You should encourage your customers to give your business 5-star Google reviews. It's great visibility to engage with these customers and respond to their reviews in your Google Business Profile.

Optimizing your website for keywords that include phrases similar to "near me" is also great for Local SEO.

Also, consider registering on local directory sites like your Chamber of Commerce to create external links pointing back to your website.

Learn More About Google Business Profile

Get Your SEO Audit

There are many other ways to improve your website's SEO, but the only way to know is by doing an SEO audit.

I provide an affordable, no strings attached, one-time SEO audit using leading SEO tools to show you precisely what parts of your site need improvement. After that, we can correct all the problem areas and your site will be fully optimized. Now customers can easily find you on the web.

Get Your SEO Audit Today

Delighting our digital clients with first-rate results

To read my previous newsletters you can find them here on my website: Mike Grossman Consulting Newsletters

Visit my website at: mikegrossmanconsulting.com

Follow Us on Twitter @mikegrossmancon