Did you know that adding a video to your website can help increase your visibility in search results? Video can also help you tap into your mobile website audience who are watching videos at an increasing rate and are the largest market share for viewing videos.
Adding video content to your website is fairly straight forward. All you have to do is upload the video to either YouTube or Vimeo and then copy/paste an embed code on your website.
Also, once you've uploaded your video to YouTube or Vimeo, remember to add a link back to your website. If you can get lots of links pointing back to your site, it will rank higher in search results.